Privacy Policy

Effective Date: September 23, 2026

Welcome to the privacy policy of RIMOWA GmbH. This document is designed to clearly outline how we collect, use, store, share and protect your personal information when you access and use our official e-commerce website www.rimowagmbh.com, as well as all related services including browsing our travel accessory catalog, placing orders, contacting our customer support team, and participating in our user review programs. As a trusted travel gear provider that has earned the recognition of over 50,000 happy customers across the globe, we prioritize the security of your personal data as much as we prioritize the quality of our thoughtfully designed, compact travel products that make every adventure smoother.

1. Controller of Personal Information

The data controller responsible for your personal information under applicable data protection regulations including the General Data Protection Regulation (GDPR) is:
RIMOWA GmbH
Contact Address: Richard-Byrd-Str. 13, 50829 Köln, Germany
Contact Email: ripl@rimowagmbh.com
Contact Phone: +49 171 9184571

If you have any questions, concerns or requests related to your personal data processing activities covered by this policy, you can reach out to our data protection team at any time via the contact details listed above. We will respond to all legitimate inquiries within 7 business days after receiving your communication.

2. Types of Personal Information We Collect

We only collect information that is necessary to deliver our high-quality travel accessory services to you, in line with our brand promise of providing practical, durable travel gear for all your upcoming wanderlust plans. The categories of personal information we process include:

  • Account and Order Information‌: When you create an account on our website, place an order for products including our Collapsible Water Bottle, Passport Holder and other top travel minis, we collect your full name, billing and delivery address, email address, phone number, and payment details. This information is essential for processing your transaction, arranging shipment, and ensuring you receive your lightweight travel helpers before your planned getaway.
  • Browsing and Usage Data‌: We automatically collect certain technical information when you visit our website, including your IP address, browser type, device model, pages you viewed, time spent on each section of our site, click-through patterns, and search queries you entered on our platform. This data helps us optimize our website layout, showcase our new trip essentials more prominently, and tailor your browsing experience to match your interests for compact, travel-friendly products.
  • User Generated Content‌: When you submit real trip feedback and product reviews on our platform, we collect the content of your reviews, your travel experience details you choose to share, and your public display name that appears alongside the review. These real reviews from thousands of frequent travelers form an important part of our community, helping other shoppers select the perfect travel gears that fit the rhythm of their spontaneous trips.
  • Communication Records‌: When you contact our customer support team via email, phone or online chat, we collect the content of your messages, contact details you provide, and our response records to resolve your issues efficiently, whether you have questions about product usage, order tracking or return policies.
  • Optional Information‌: You may voluntarily provide us with additional information such as your travel preferences, upcoming travel schedules, and product style preferences when you sign up for our newsletter or participate in our promotional activities. We use this information to send you personalized recommendations of our latest tiny travel finds that are ready to slip into your bag for your next journey.

We will never collect sensitive personal information such as your racial origin, religious beliefs, health status or biometric data without your explicit written consent, and we will only use the information you provide for the specific purpose that you agreed to at the time of submission.

3. Purposes of Processing Your Personal Information

We process your personal information only for lawful, transparent and legitimate purposes that are directly related to providing you with our e-commerce services, including:

  • Order Fulfillment and Transaction Management‌: We use your order and payment information to process your purchase, verify your payment status, arrange product delivery, send you order confirmation and shipment tracking notifications, and handle after-sales services including returns, exchanges and warranty claims. This ensures that you receive your stylish, practical travel accessories in perfect condition, ready to organize every step of your upcoming trips.
  • Service Optimization and Product Improvement‌: The browsing and usage data we collect helps us identify technical issues on our website, improve page loading speed, optimize our product display structure, and develop new travel products that better meet the needs of passionate, lifelong travelers just like our team. All our practical travel accessories are tested on real trips, and the user behavior data we analyze helps us make our future products even more durable, compact and suitable for all kinds of travel scenarios.
  • Personalized Service Delivery‌: With your consent, we use your preference information to send you customized newsletters, exclusive discount notifications, and updates on our new product launches for the latest tiny travel finds. We will only send you marketing content that is relevant to your interests, and you can unsubscribe from marketing communications at any time by clicking the unsubscribe link in every promotional email, or contacting us directly via our provided contact channels.
  • Community and Review Management‌: We verify the identity of users who submit real trip feedback to ensure the authenticity of the reviews published on our platform, so that every shopper can trust the experiences shared by other frequent travelers who have used our tiny travel gears on their own journeys. We may also respond to your reviews publicly if you permit us to do so, to address your feedback and continuously improve our product quality.
  • Security and Fraud Prevention‌: We process your personal information to protect the security of our website, our users and our business operations. This includes verifying account identities, detecting unauthorized access attempts, preventing fraudulent transactions, and blocking malicious activities that may harm the safety of our customers’ personal and property interests.
  • Legal Compliance‌: We may process your personal information when it is necessary to comply with our legal obligations under applicable laws, regulations, or valid legal procedures from judicial or administrative authorities.

We will never use your personal information for any purpose that is incompatible with the purposes stated in this policy, without notifying you in advance and obtaining your explicit consent where required by law.

4. Sharing of Your Personal Information

RIMOWA GmbH respects the confidentiality of your personal information, and we will never sell, rent or trade your personal information to third parties for their own marketing purposes without your explicit prior consent. We may share your information only in the following limited circumstances:

  • Trusted Service Providers‌: We share necessary information with carefully selected third-party service providers who assist us in operating our e-commerce business, including payment processing partners, logistics and shipping companies, IT maintenance service providers, email delivery platforms, and cloud storage service providers. All these service providers are bound by strict data protection agreements that require them to protect your personal information at a level equivalent to our own security standards, and they are only permitted to process your data in accordance with our explicit instructions, and cannot use it for any independent purposes. For example, we share your delivery address with our logistics partners solely for the purpose of delivering your ordered travel accessories to the location you specified.
  • Business Transaction Transfers‌: In the event of a merger, acquisition, asset reorganization or sale of all or part of our business assets, your personal information may be transferred to the relevant successor entity. We will require the new entity to continue to comply with the terms of this Privacy Policy to protect your data rights, and we will notify you via prominent notice on our website before the transfer of your personal information takes place, if the transfer will result in a material change to the way your personal information is processed.
  • Legal and Safety Requirements‌: We may disclose your personal information if we determine in good faith that such disclosure is necessary to comply with applicable laws, regulations, legal proceedings, or enforceable governmental requests. We may also disclose your personal information to protect the rights, property and personal safety of RIMOWA GmbH, our customers, our employees or the general public, for example to prevent fraud or imminent physical harm.
  • With Your Explicit Consent‌: In any other scenarios where your personal information needs to be shared with third parties beyond the cases listed above, we will obtain your explicit, opt-in consent in advance, and clearly inform you of the scope of information to be shared, the identity of the third party, and the purpose of the sharing.

5. Data Retention Period

We will not retain your personal information for longer than is necessary to fulfill the specific purposes for which the information was collected, as required by applicable data protection laws. The specific retention periods are as follows:

  • For order-related information: We retain your order records, transaction documents and related personal data for 10 years after the completion of your last order, to comply with commercial accounting and tax regulations in Germany, and to handle any subsequent after-sales service, warranty claim or dispute resolution needs.
  • For account information: If you choose to register a user account on our website, we will retain your account information for as long as your account remains active. You can submit a request to delete your account at any time, and we will permanently erase all your personal account data within 15 business days after verifying your identity, except for the information we are legally required to retain for tax, accounting or legal dispute resolution purposes.
  • For marketing communication records: We retain your marketing preference information and communication logs until you choose to unsubscribe from our marketing activities, after which we will remove your contact information from our marketing mailing list within 3 business days.
  • For browsing and usage data: We retain anonymous or pseudonymous website browsing data for no more than 12 months, after which we will aggregate or permanently anonymize the data so that it can no longer be linked back to any specific individual user.
  • For user review content: If you submit a product review on our platform, we will retain the review content as long as it is reasonably needed to display on our product page to help other shoppers make informed purchase decisions. If you request to delete your review at any time, we will remove it from our public website within 7 business days.

After the corresponding retention period expires, we will securely delete or anonymize your personal information in accordance with our data security protocols, ensuring that it can no longer be used to identify your personal identity.

6. Your Data Protection Rights

Under applicable data protection laws, if you are a user located in the European Economic Area (EEA) or other relevant jurisdictions, you have the following complete set of rights related to your personal information processing:

  • Right of Access‌: You have the right to request a copy of all personal information we hold about you, and to obtain information about the specific purposes of processing, the categories of data being processed, the recipients of the data, the retention period, and the source of the information if it was not collected directly from you. You can submit an access request by contacting us via the email ripl@rimowagmbh.com, and we will provide you with the relevant information free of charge for your first request within a 12-month period. For excessive or repeated subsequent requests, we may charge a reasonable administrative fee in accordance with legal regulations.
  • Right to Rectification‌: If you find that the personal information we hold about you is inaccurate or incomplete, you have the right to request us to correct the wrong data or supplement the missing information immediately. For example, you can update your delivery address, contact phone number or email address directly in your user account settings on our website, or submit a rectification request to our support team, and we will process the modification within 3 business days.
  • Right to Erasure (Right to be Forgotten)‌: You have the right to request us to delete your personal information in certain circumstances, including when the information is no longer necessary for the original purposes for which it was collected, when you withdraw your consent to the processing and there is no other legal basis for us to continue processing the data, or when you object to the processing of your data for direct marketing purposes. We will comply with your erasure request unless we have a legitimate legal ground to retain the data, for example to comply with legal obligations or to defend against ongoing legal claims.
  • Right to Restriction of Processing‌: You have the right to request us to restrict the processing of your personal information under specific conditions, including when you contest the accuracy of the data, when the processing is unlawful and you oppose the erasure of the data, when we no longer need the data for the original processing purposes but you require the data for the establishment, exercise or defense of legal claims, or when you have objected to our legitimate interest based processing and the verification of our legitimate grounds is pending. During the period of processing restriction, we will only store your personal information, and will not carry out any other processing activities except with your consent or as required by law.
  • Right to Data Portability‌: You have the right to receive the personal information you have provided to us, in a structured, commonly used and machine-readable format, and to request us to transmit this data directly to another data controller, where technically feasible, when the processing is based on your consent or on a contract with you.
  • Right to Object‌: You have the right to object to the processing of your personal information at any time, for reasons related to your particular situation, when the processing is based on our legitimate interests or for the performance of a task carried out in the public interest. If you object to the processing for direct marketing purposes, we will immediately stop processing your personal information for such marketing activities without any additional conditions.
  • Right to Withdraw Consent‌: For any processing activities of your personal information that are based on your explicit consent, you have the right to withdraw your consent at any time. The withdrawal of consent will not affect the lawfulness of any processing activities that we have carried out based on your consent before the withdrawal.
  • Right to Lodge a Complaint‌: If you believe that our processing of your personal information has violated applicable data protection laws, you have the right to lodge a complaint with the competent data protection supervisory authority in your country of residence or the location of our registered office, which is the state of North Rhine-Westphalia in Germany.

To exercise any of the above rights, you can send your request to us via our contact email ripl@rimowagmbh.com. We will verify your identity by requesting you to provide certain necessary information to confirm that you are the legitimate owner of the personal information in question, to prevent unauthorized third parties from accessing or modifying your data. We will respond to your request within one month from the date we receive your verified identity, and we will only extend this period by a maximum of two additional months if the request is complex or we have received a large number of requests from you, in which case we will notify you of the extension within one month of receiving your request and explain the reasons for the delay.

7. Data Security Measures

At RIMOWA GmbH, we implement industry-leading technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, destruction, accidental loss or damage, with the same rigorous standards we apply to testing our travel gears on real trips to ensure they are built to last. The security measures we have deployed include:

  • All data transmission between your browser and our website uses end-to-end 256-bit SSL (Secure Socket Layer) encryption, which ensures that your payment information, personal address and other sensitive data cannot be intercepted or stolen by third parties during transmission over the internet.
  • We store all personal information in encrypted, password-protected cloud servers that are hosted in data centers located within the European Union, which comply with strict ISO 27001 information security management system standards. The data centers are equipped with 24/7 physical access control, video surveillance, fire protection and redundant power supply systems to ensure the continuous security and stability of the data storage environment.
  • We implement strict role-based access control for our internal staff: only a very limited number of authorized employees who need to access your personal information to perform their job duties (such as order processing and customer support) are granted access permissions to your data, and all access activities are fully logged and monitored. All our employees who process personal information have received professional data protection training, and are bound by strict confidentiality agreements that prohibit them from disclosing your personal information to any unauthorized parties.
  • We conduct regular periodic security audits and vulnerability assessments for our website and data systems, at least once every quarter, and we carry out simulated data breach emergency response drills to ensure that we can respond to any potential security incidents quickly and effectively. In the unlikely event of a personal data breach that is likely to pose a high risk to your rights and freedoms, we will notify you and the relevant competent supervisory authority without undue delay, in accordance with the requirements of applicable data protection laws.

While we have made every possible effort to deploy multi-layer security protection measures, please note that no data transmission or storage method over the internet can be guaranteed to be 100% absolutely secure. We will constantly update and optimize our security systems according to the development of technology and the changes of industry standards, to provide the maximum level of protection for your personal information.

8. Use of Cookies and Similar Tracking Technologies

Our website uses cookies and other similar tracking technologies to enhance your browsing experience, which are small text files that are stored on the hard drive of your device when you visit our website. The types of cookies we use include:

  • Strictly Necessary Cookies‌: These cookies are essential for the normal operation of our website. They enable basic functions such as page navigation, access to secure areas of the website, and maintaining your shopping cart status. You cannot disable these cookies through our website’s cookie management settings, as the website will not function properly without them.
  • Performance Cookies‌: These cookies collect anonymous statistical information about how visitors use our website, such as which pages are the most frequently visited, and whether users receive error messages from web pages. The aggregate data collected by these cookies is only used to improve the performance and functionality of our website, to help us understand how our customers interact with our platform, so that we can make your shopping experience smoother.
  • Functional Cookies‌: These cookies are used to remember the preferences you set when you use our website, such as your preferred language, the region you are located in, and the personalized settings you made for your account. This allows us to customize your browsing experience according to your preferences, so that you do not need to re-enter your preference settings every time you visit our website.
  • Marketing Cookies‌: These cookies are used to track the browsing behavior of users across different websites, to display personalized product advertisements and promotional information that are relevant to your interests in travel accessories, on third-party platforms. We will only enable these marketing cookies after we obtain your explicit opt-in consent.

You can manage or disable cookies at any time through the settings of your web browser. Please note that if you choose to disable all cookies, some functions of our website may not work properly, which may affect your shopping experience when browsing our new trip essentials and travel mini products.

9. Protection of Minors

Our e-commerce website and services are intended for use by adults aged 18 years and above. We do not knowingly collect personal information from children under the age of 16. If we discover that we have collected personal information from a child under 16 years old without the verifiable consent of a parent or legal guardian, we will take immediate steps to delete that information completely from our servers. If you believe that we may have collected personal information from a minor under the applicable age limit, please contact us immediately via our provided contact channels, so that we can handle the situation promptly.

10. International Data Transfers

All personal information we collect and process through our website is primarily stored and processed within the territory of the European Economic Area (EEA). In the rare event that we need to transfer your personal information to a country or territory outside the EEA, we will ensure that the transfer is carried out in full compliance with applicable data protection laws. We will guarantee that the recipient country provides an adequate level of data protection recognized by the European Commission, or we will enter into standard contractual clauses that are officially approved by the European Commission with the data recipient, to ensure that your personal information is protected to a standard equivalent to that within the European Union. If you want to obtain a copy of the relevant documents related to international data transfers, you can contact us via our contact email ripl@rimowagmbh.com.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as needed, to reflect changes in our business operations, new service features, updates to legal and regulatory requirements, or changes in industry practices. When we make material changes to this policy, we will notify you by prominently posting a notice on the homepage of our website www.rimowagmbh.com at least 30 days before the changes take effect, and we will also send you an email notification to the email address associated with your user account if you have registered an account with us. The updated policy will take effect on the new effective date specified at the top of the revised document. Your continued use of our website and services after the effective date of the revised Privacy Policy will constitute your acknowledgment and acceptance of the updated terms of the policy. We encourage you to review this Privacy Policy periodically whenever you visit our website, to stay informed about how we protect your personal information.

12. Contact Information

If you have any questions, comments, suggestions or complaints about this Privacy Policy, or if you wish to exercise any of your data rights as outlined in this document, please do not hesitate to contact us using the following details:
RIMOWA GmbH
Address: Richard-Byrd-Str. 13, 50829 Köln, Germany
Email: ripl@rimowagmbh.com
Phone: +49 171 9184571

Our dedicated data protection team will review and respond to your inquiry as soon as possible, to ensure that all your concerns about personal data protection are properly addressed. We are committed to maintaining the trust that over 50,000 happy worldwide customers have placed in us, by keeping your personal information safe and transparent at every step of your journey to find the perfect lightweight travel helpers for all your upcoming wanderlust plans.